A major focus for us with GEICO's paid social presence is translating their classic advertising humor and flair into a social setting. Up until the Ease Specialist work, most of their social presence in paid was a direct cut down of their TVC spots which, while perfect for commercials, didn't feel as native to social.
Our challenge in our 2024 paid social concepting was translating GEICO humor into social trends and lexicon so that GEICO not only felt like itself on each platform but also behaved like a natural social user. We had next to no budget and kept productions small both out of necessity and to bring the sense of authenticity and low-fi video that viewers gravitate towards. We also had a lot of fun making these and lucked out with some fantastic actors who had us giggling in the background of every take (much to the chagrin of our videographer!) so I hope you enjoy them as much as we do!
To date: 4 shoots across 14 days, 84 unique spots, 49 actors
Grassroots Soccer Paid Social:
Leagues Cup Paid Social:
Q3 Paid Social:
Q2 Paid Social:
Q1 Paid Social: