We created paid social assets across TikTok and Reels to support the GEICO Ease Specialist TVC campaign with a social-first approach. Through imagined BTS footage and TikTok comment replies, we built a social world for the GEICO Gecko to live in as both a fun actor who's in-the-know and an ease specialist with his own podcast.
Logistically, this required detailed description for an external animation studio that specializes in the Gecko's movements, an international VO recording with the Gecko himself (fun fact he was also on East Enders!), and bespoke backgrounds designed by yours truly to fully bring to life the social media presence of the one and only GEICO Gecko.
BTS Ease Specialist
Ease Specialist Podcast