Sapporo wants to become a staple beer in the US, outside the sushi and hibachi joints. Their goal is to become the more elevated, interesting choice you bring to a house party or choose at a bar. Our task was to create a design that stands out on a crowded shelf, a tagline that simply states where we exist in our consumer's lives, and a manifesto that takes inspiration from their Japanese heritage and creates a rallying cry for the American consumer to fully enjoy Sapporo beer. My role was creative director, video editor, graphic designer, strategy oversight, and catch my voice on the manifesto VO! My strategist and copy writer was Nichole Magdor.
Manifesto:
Design Exploration:
