Art directed Naked Juice organic social across Instagram, and Facebook. I concept, design, photograph, and film social content along with concepting and briefing for influencer content. We play off social trends and topical moments to create an authentic space to our target audience and subcultures. We also have several post series which help to create some stability and continuity within the feed. For example, The Naked Eye is a series where our team invites coworkers to buy a Naked Juice on us, go out and adventure, and send us a picture with their juice!
Naked Juice x Tajin Collab
A classic and trending flavor combination for the summer was Mango and Tajin so as a brand with a classic Mango drink, we reached out to Tajin to collab post some recipe videos. With too small of a budget to blow out a full shoot, we instead partnered with a micro influencer to shoot and make these recipes of a Mango-Tajin juice drink and popsicles. We then collab posted on Instagram with Tajin to further expand our audience in an authentic and natural way.
