HI-CHEW is a beloved brand, the people who love them really love them but they lack mainstream recognition and a sense of direction. Our goal across social posts, brand collabs, product launches, merch design, IRL experiential projects, and a full 2026 strategy was to streamline our messaging, align on a common goal, and bring HI-CHEW into mainstream culture. In five months, we've launched one new candy product: HI-CHEW Mystery Mix (complete with web pages and a whole mini game!); launched and designed five new merch items for the 50th Year Anniversary; ran a photoshoot for Q2-Q4; boosted four product refreshes; created social and web support for four partnerships and sweepstakes with Zuru, Fortnite, MLB, and Menchies; and supported two product promotional campaigns. Across all we design emails, social posts, paid social, web banners, landing pages, and digital extensions and activations, along with additional experiential creative concepting, and social and brand strategy.
Roles: head of creative, graphic designer, senior art director, project manager, client communications, strategy oversight
Team: Nichole Magdor (copy, strategy), Dave Feiner (graphic designer), Kat Thompson (art director)
Organic Social
Mystery Mix Launch
50th Year
Anniversary Merch Launch
