The Extra Añejo launch for Espòlon Tequila launches their most premium tequila to date. They wanted to nod to their existing brand identity while bringing forward a slightly more polished, darker edge. Through print materials for a launch event, magazine placements, and paid social, we brought the darker side to life.
Role: Senior Art Director, Graphic Designer; Team: Nichole Magdor (Copy Writer and Strategist)
Extra Añejo Launch Event
Extra Añejo Paid Social and Print
The paid social for the XA launch was three-fold. There were two teaser posts to cater to their two target audiences: one was for the existing Espolòn fans to drum up excitement for a new skew and the other was for an audience of whiskey drinkers who might be curious about an aged tequila. The third output was the launch itself and the paid media support behind driving people in-store through paid social and magazine placements.
