Concepted, designed, produced, art directed, photographed, animated, and filmed Tropicana organic social across Instagram, TikTok, Facebook, Twitter, and Pinterest... I'm basically the artistic Swiss Army knife on this account! We've worked on social extensions of brand activations and product launches, digital and social concepting and activations, everyday social content and reactive posts to trending themes. We launched Tropicana on TikTok and also built Tropicana's social tone of voice and visual identity bespoke to each platform. Our feed is a carefully curated glimpse into our target audience's lives balancing user generated content, recipes, relatable family life truisms, relevant trends to our brand personality and our audience, and realistic home-based product photography.
Note: we made the decision to stop posting on Twitter as of November 2022 as the direction the platform was moving in didn't feel authentic to our brand.
2022 Recap
94
Total Posts
+96% compared to previous time period
Across Instagram, Instagram Stories, Facebook, Twitter, and TikTok
Total Posts
+96% compared to previous time period
Across Instagram, Instagram Stories, Facebook, Twitter, and TikTok
68K
Total Organic Video Views
+18% compared to previous time period
Across Instagram, Instagram Stories, Facebook, Twitter, and TikTok
Total Organic Video Views
+18% compared to previous time period
Across Instagram, Instagram Stories, Facebook, Twitter, and TikTok
999K
Total Organic Impressions
+166% compared to previous time period
Across Instagram, Instagram Stories, Facebook, Twitter, and TikTok
Total Organic Impressions
+166% compared to previous time period
Across Instagram, Instagram Stories, Facebook, Twitter, and TikTok
4.5%
Average Engagement Rate
+36% compared to previous time period
Across Instagram, Instagram Stories, Facebook, Twitter, and TikTok
Average Engagement Rate
+36% compared to previous time period
Across Instagram, Instagram Stories, Facebook, Twitter, and TikTok