Borboleta is a Salt Lake City lashes (and more recently brows!) company that caters to both as a B-to-B company with their Pro tech audience and as a D-to-C brand offering after care solutions. I created emails, social, and video for both their Pro and Consumer facing communications for their Lam Lock brow gel, changing the language, visuals, and main points of use for each audience both through visuals and copy.
Emails
Social
