Launching Fresca Hard and continuing the reach of Fresca mixed required a new social strategy and tone of voice across visuals, how we approach and organize social, and copy. I hope this gives you an idea of how I approach design systems, visual continuity, social media, and communication across agencies.
Role: Senior Art Director, Graphic Designer; Team: Nichole Magdor (Copy Writer and Strategist), Dennis Barrett (Social Strategist)
Social Reset
