Art director and designer across organic and paid social (Instagram, Facebook, Brand Home Facebook, Pinterest, Twitter), banner ads, newsletters, 500 Main website pages and module design, and brand acts. We provided social support for brand acts as well as concepted for larger campaigns and product launches such as Toast The Trees (a social media-run tree-planting initiative), introducing the Angel's Envy Meta Distillery, and launching Angel's Envy Rye Whiskey finished in Ice Cider Casks to name a few. I single-handedly directed film and photography shoots for organic social content along content pillars to be posted at relevant moments throughout the year.
Note: we made the decision to stop posting on Twitter as of November 2022 as the direction the platform was moving in didn't feel authentic to our brand.
Social Sample
Shoot Examples
Directed a one-day zoom video shoot capturing footage of 4 cocktails being made in 4 different set-ups. Crew included a producer, videographer, and two models.
Flew to Kentucky for a two-day shoot at two locations capturing both lifestyle photography and short video clips simultaneously. Over the course of two days I directed a group of 1 producer, 1 photographer, 1 videographer + assistant, 6 models, 2 two bartenders and shot the making of over 12 different cocktails.
2022 Recap
Great brands are like great whiskey: success starts with the perfect blend of ingredients.
Ambitious Heritage
Angel’s Envy is the brainchild of one of bourbon’s most legendary master distillers. Built off 200 years of innovation and craftsmanship, each of their whiskies goes through a unique secondary finishing process to create a final product unlike anything else on the market. This unique finishing process inspired the brand’s tagline, a snappy summation of their tireless commitment to thinking big: “Always Finished, Never Done.”
Angel’s Envy is the brainchild of one of bourbon’s most legendary master distillers. Built off 200 years of innovation and craftsmanship, each of their whiskies goes through a unique secondary finishing process to create a final product unlike anything else on the market. This unique finishing process inspired the brand’s tagline, a snappy summation of their tireless commitment to thinking big: “Always Finished, Never Done.”
Passionate Fanbase
It’s not often we get a client with a full-on fandom. Angel’s Envy is beloved by whiskey enthusiasts worldwide, and the internet is filled with people expressing that love. The brand’s Louisville production facility doubles as a living museum of Angel’s Envy history, and hosts a variety of interactive tasting experiences. They also have an online community hub for their fans featuring exclusive content and perks for members, 500 Main. To have infrastructure like that, you need fans who will engage with it. Angel’s Envy does.
It’s not often we get a client with a full-on fandom. Angel’s Envy is beloved by whiskey enthusiasts worldwide, and the internet is filled with people expressing that love. The brand’s Louisville production facility doubles as a living museum of Angel’s Envy history, and hosts a variety of interactive tasting experiences. They also have an online community hub for their fans featuring exclusive content and perks for members, 500 Main. To have infrastructure like that, you need fans who will engage with it. Angel’s Envy does.
Coveted Products
Angel’s Envy is a premium whiskey brand, and it has the awards to back it up. Its products have earned several of the whiskey world’s most prestigious accolades—and whenever they debut new offerings, it’s an event. The brand’s limited-edition products routinely sell out in days, and a full-scale digital infrastructure exists to support their launches.
Angel’s Envy is a premium whiskey brand, and it has the awards to back it up. Its products have earned several of the whiskey world’s most prestigious accolades—and whenever they debut new offerings, it’s an event. The brand’s limited-edition products routinely sell out in days, and a full-scale digital infrastructure exists to support their launches.
Our Approach:
Embracing the spirit of "Always Finished Never Done" to expand the horizons of a cult premium brand, reach new audiences outside the stereotypical whiskey crowd, and go beyond the limits of the category.
Embracing the spirit of "Always Finished Never Done" to expand the horizons of a cult premium brand, reach new audiences outside the stereotypical whiskey crowd, and go beyond the limits of the category.
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Total Posts Across Six Channels
Total Posts Across Six Channels
+65%
Follower Growth
+18,414 new followers
Across Instagram, Facebook, Twitter, and Brand Home Facebook
Follower Growth
+18,414 new followers
Across Instagram, Facebook, Twitter, and Brand Home Facebook
+6.3%
Increased Average Engagement Rate
Increased Average Engagement Rate
20,000+
Incoming Messages
Our community manager responded to 99.9%
Across Instagram, Facebook, Twitter, Brand Home Facebook
Incoming Messages
Our community manager responded to 99.9%
Across Instagram, Facebook, Twitter, Brand Home Facebook